Running an ecommerce website may seem like a slam-dunk at a first glance. Practically, there are no overheads, there is a much smaller staff requirement and customers can shop 24 hours/day.

However, owners of ecommerce websites are facing one of the same challenges that brick-and-mortar stores face which is the “conversion rate”. So how is it possible to turn your casual browsers into paying customers.

Tip #1: Use A Clear, Professional Site Design

The biggest reason customers hit back and leave your website because it failed the three-second rule. The best way of engaging visitors and getting them to stick around to take a look at what you have is a simple, clear design that puts your products front-and-center.

Tip #2: Create A Sense of Urgency

One of the best Ecommerce tips is creating the sense of urgency. While it is almost impossible to create with an online store front, you can do it by keeping a timer on the page, counting down how many products are available, or writing a description of a product that gives the impression it’s only available for a limited time can all spark someone into buying quickly so they don’t miss out

(Additional reading: An introduction to the cloud eCommerce solutions)

Tip #3: Make Sure You’re Friendly to Mobile Devices

More and more people are now browsing from phones and tablets, it’s important to make sure your site can keep up. If someone wants to make a purchase, however your website is a garbled mess on a smart phone, then chances are good you just lost out on a sale, if not on a customer.

Tip #4: Listen to Customer Feedback

In general, customers tend to be vocal about their experiences, both good and bad. You should put a “contact us” link in a clearly visible place as an invitation for customers to rate their experience, they will usually be more than happy to do so. This will help you to know what it is your customers are enjoying, and what they have problems with, therefore you will be able to adjust your product or service accordingly to make sure that as many shoppers come back, and buy something as possible.

Tip #5: Check Out the Competition

Even if your website is well designed, trustworthy and professional, if you are charging an additional 3$ per product than competition, your customers will go elsewhere to get a better deal Even if you do everything right, you still have to provide better value than your competitors.

Tip #6: Use Pictures and Video

The fact of not having in person salespeople forces online business owners to focus on the strength of your descriptions. However, you should make sure to include include flattering product images, as well as video of the product in action. The better look your window shoppers and browsers can get, the more likely they are to decide they want to own the item in question.